Home » Uncategorized » Blog Post 2 for 9/23: Utilizing LinkedIn in Law Practice

Blog Post 2 for 9/23: Utilizing LinkedIn in Law Practice

LinkedIn is an example of how technology can be useful in the legal world. LinkedIn is a helpful social media and networking tool for lawyers. As such, lawyers and the public may benefit from it. However, in order to maximize the benefits from LinkedIn, lawyers need a specific purpose for using this professional networking website (https://www.americanbar.org/ content/newsletter/publications/law_practice_today_home/lpt-archives/november13/a-linkedin-marketing-plan.html).

 

One purpose for using LinkedIn is for lawyers to market their law firm to the general public. For example, some lawyers like to use LinkedIn to market the strengths of their law firm, attract new clients, and build their client base. Since LinkedIn is a public website, a strong presence on this website will mean that the firm’s name is more likely to come up on Internet searches (https://www.americanbar.org/content/newsletter/publications/law_ practice_today_home/lpt-archives/november13/a-linkedin-marketing-plan.html).

 

Lawyers can also use LinkedIn as a source for referrals. There are capabilities within LinkedIn to send messages to another user. This can be the first step in spearheading an initial connection. Once the connection is established, the two individuals may bring this relationship up to the next level. They can even arrange for an in-person meeting. As they get more familiar with each other, they may endorse each other, and a referral network can be developed (https://www.seo-for-lawyers.com/how-attorneys-can-get-the-most-out-of-linkedin).

 

Technology makes it easier for lawyers to build connections with other practicing attorneys and to market themselves within the legal community. However, it is important to be careful in deciding who to connect with on LinkedIn. One should not blindly connect with everyone who has made a request to be connected on LinkedIn. Furthermore, when lawyers send their own invitations to connect with someone on LinkedIn, it will be beneficial to personalize the invitation, as this will increase the chances that the recipient will accept the invitation (https://www.americanbar.org/ content/newsletter/publications/law_practice_today_home/lpt-archives/november13/a-linkedin-marketing-plan.html).

 

Lawyers who are looking for new job opportunities may use LinkedIn to connect with potential future employers. If a lawyer is targeting a specific job, it may be helpful for him/ her to highlight strengths that the potential employer will be looking for. For example, if a lawyer is looking for a job as a criminal defense attorney, that lawyer can emphasize his/her experience working as an intern at the local public defender’s office. If the lawyer has participated in a club at law school that is related to criminal law, it will be useful to place that information on the LinkedIn profile. The lawyer can also highlight keywords in the summary and experience sections that may be appealing to the potential employer. For a lawyer who is seeking academic positions, it will be useful to mention any publications or law review articles that he or she has written on the publications section of the LinkedIn profile. The professional headline of the profile is also vital, as this is often the first thing that job recruiters and employers will see. (https://www.americanbar.org/content/ newsletter/publications/law_practice_today_home/lpt-archives/november13/a-linkedin-marketing-plan.html).

On the other hand, employers may also use LinkedIn to conduct a preliminary screening of applicants before selecting candidates for interviews. With the increasing number of applicants who apply for each posted job opportunity, employers often cannot afford to have Skype interviews or in-person interviews for every applicant. Thus, during the screening process, many employers can use LinkedIn as a tool. They can take a look at the applicant’s LinkedIn profile to see if the applicant is a right fit for the law firm. (https://www.americanbar.org/ content/newsletter/publications/law_practice_today_home/lpt-archives/november13/a-linkedin-marketing-plan.html).

 

However, lawyers should avoid some common pitfalls while using LinkedIn. As this website is open to the public, lawyers must be careful about what they are posting to their profile, blogs, or comments. Lawyers should also be selective about which group to join and who they connect with (https://www.seo-for-lawyers.com/how-attorneys-can-get-the-most-out-of-linkedin/).

    -Clarence Ling