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Social Media For The Solo Practitioner

My last blog post was about VPNS. Not a particularly advanced topic, and almost certainly something that will become commonplace moving forward, but this post will be about something that is already present in many peoples’ lives: social media. It has absolutely taken over; 79% of adults who use the internet use Facebook or some other kind of social media.

 

Naturally, social media has had an impact on virtually every profession, and law is no different. While most big firms have a substantial social media presence at this point, it is particularly important for solo practitioners. Many big firms have been cultivating their online presence for years, not to mention they already have an advantage in terms of word-of-mouth, just from being established for so long.

 

This is where social media can provide the solo firm with the tools to compete. Many potential clients and customers take to Facebook or Twitter when they’re considering using a service, and the legal profession is no different; if someone is searching for an attorney in the type of law you practice on a site like Facebook, you aren’t even an option for them if you don’t have a Facebook presence.

 

The best part about this is, it’s easy, and well worth the small amount of effort it requires. Almost all young attorneys already have a personal Facebook page, and maintaining a professional page is not that much different. Mechanically it’s almost exactly the same, but one thing that is crucial in running a law firm Facebook page is that regular posts are vital, perhaps necessary. They generally take the form of articles related to the attorney’s practice area, but they can also be things such as community-related posts, or posts about another hobby (although you wouldn’t want to make these kinds of posts all the time). The payoff of attracting new clients passively through your social media page is well worth having to make one post a day or every few days.

 

The other main social media platform that is most relevant for lawyers (besides LinkedIn, which is a given) is Twitter. It’s somewhat less practical in that it has strict character limits, but still gives prospective clients a method of getting in touch with you at their convenience, 24/7. Again, there is value added in the addition of these clients, something that the new solo practitioner in a competitive market would be crazy to miss out on.

Brandon Ellis

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Social Media Update 2016